Kutzpa is a design studio working across brand systems, identity, and product direction for early-stage companies. We help structure, express, and translate ideas into cohesive visual and strategic systems across digital, physical, and narrative touchpoints.

Led product design for a B2B healthcare marketplace across web and native platforms, owning end-to-end shift lifecycle workflows spanning staffing, credentialing, and payments. Drove measurable business impact through workflow redesign and conversion optimization, increasing shift-fill rates (+3%), reducing cancellations (-13%), and contributing ~$5M in revenue impact.