Ventura
Brand identity · Digital · Motion
Ventura is a travel experience designed around discovering what's happening around you rather than planning every detail in advance. The concept brings together local events, recommendations, translation tools, and spontaneous experiences to help travelers find something worth doing wherever they happen to be.
The visual identity takes that same sense of discovery as its starting point. Bright, expressive graphics, playful typography, photography, and motion come together to create a system that feels energetic and approachable while giving the product a distinct sense of place.
I developed the product experience, interface design, visual identity, motion language, and supporting marketing materials in collaboration with Brooke Winston, who led strategy and concept development. Together, we shaped the product from its initial idea through its brand and digital expression.
Across Ventura, the challenge was keeping discovery at the center of every touchpoint. From organizing information in the product to establishing its visual language and marketing presence, the design was built to make spontaneous experiences feel approachable and easy to act on.
