Ventura
Studio Exploration
Ventura is a self-initiated product concept created by Kutzpa to explore how a modern travel platform could encourage spontaneous discovery instead of traditional trip planning. Developed in partnership with my co-founder, Brooke Winston, the project applied the same end-to-end design process we bring to client engagements while exploring a real market opportunity.
We focused on a travel landscape where most products emphasize planning destinations weeks in advance. Ventura explores the experience after travelers arrive, helping people discover nearby events, local recommendations, translation tools, and unexpected experiences happening in the moment.
Together, we shaped the product strategy, user experience, brand identity, motion language, and supporting marketing collateral. My role centered on product design, UX architecture, interface design, prototyping, visual systems, and motion, while collaborating closely with Brooke across strategy, concept development, and creative direction.
As a studio exploration, Ventura represents a complete exploration of product strategy, branding, interaction design, and motion executed to production quality.
